Clifford Duffy wrote 6.07.97.18:34:
"SInce both viewer and artist are then released from the commodification
relationship - one cannot speak of the visual "commodity."
I am very interesting how is it possible
"to release from the commodification relationship"? Could you
show me the way of escaping from the total reification of our culture?
It is clear that this relationship is changing in the process
of shifting from the consumer to the user paradigm.
But why "To reinstate the notion of "commodity, " [...] would also be
to re-instate passivity, and the everyday death of the spectacle of
consumption" ? To deny the notion does not mean to overcome
the process. The reality is highly mass-mediated culture,
predominance of visuality, quick reappropriation of various patterns,
high speed of the circulation of the information, new role of
of political, social and technological capital.
You are right "it is not all pleasant to travel in the desert
and see the "filth" and "station-cemeteries" this work
enters, evokes; which it speaks to and remembers,
calls up and which it also overcomes. (Halala-Autistwork;
Ettinger, Lichtenberg,Bracha 133& 143)". But from
the point of view of cultural commodification one can
have pleasure form enjoyable exchange value
by visiting the exhibition of Bracha Lichtenberg
Ettinger (in term of Adorno). Not to say about
other 'inner' repetitive pleasure.
I guess, extreme power of work of art does not exclude
the social contract between an artist and a viewer.
Particulary when we are speaking about the concept
of the "history", the concept of the time.
Olessia Tourkina.