|  The biggest offender, according to  PMRC leaders,  is Prince,  who has  penned lyrics
about such raunchy topics as oral  sex, masturbation  and incest.  The song  that angry
parents  mention  the  most -- "Darling  Nikki," from  Prince's Granny- [sic] and Oscar-winning
album, "Purple Rain" -- describes  "Nikki" as  a "sex  fiend" who  arouses herself
by reading sex magazines. 
 
  Even  Bruce  Springsteen,  the  '80s  All-American  boy  who  has  been  embraced  by
such political heavyweights as  President Reagan  and Sen.  Bill Bradley  (D-N.J.), has
been criticized  by the  PMRC for  promoting loose  sex. As  Howar told  one interviewer --
referring to Springsteen's recent hit, "I'm On Fire" -- "Even Bruce isn't clean." 
 
  According  to  Baker,  her  involvement  with  PMRC  began  when  she  hear [sic]  her
7-year-old daughter singing  along to  hit songs  by Madonna  that she  had heard  on her
clock radio. "While those songs are basically more suggestive  than explicit,  it
awakened  me  to  what's  going on  in pop  music today,"  said Baker,  who said  her other
children are either grown or off at college.  "I think  parents have  a responsibility,
instead of telling kids to turn down the music, to listen to what the music is saying. 
 
  "Cole  Porter  used  suggestive music,  sure. But  those were  double-entendres aimed
at a mature  audience. Now  we're hearing  songs about  pure sex  and even  forced rape
that  are  geared  toward  kids.  I've walked  into a  record store  and seen  an album
cover  with  a  naked girl  whose body  has been  painted blue,  with her  genital area
covered with  a chain  and a  lock. Now  I don't  think my  7-year-old should  see that
flipping through records in a store." 
 
  With  that  in  mind,  the  PMRC  has  launched  a  campaign to  clean up  the record
business. It's stated goals include: album jacket warning stickers, inclusion of lyrics
on all album jackets and a  move to  put albums  with explicit  album covers  under the
counters  at  record  stores.  The  group has  also asked  that record  companies exert
pressure on broadcasters not to air explicit records and music videos as well  as
reassess the contracts of pop stars who display violence or sexual behavior in concert. 
 
  After  several  meetings  in  recent  months  with  industry  leaders,  the  RIAA
announced  recently  that it  will have  record companies  put labels  on albums  to warn
parents and children about potentially offensive and sexually explicit lyrics.
However, the PMRC is still not satisfied. "We were  pleased to  see the  record
association agree to a  generic warning,"  Baker said.  "But we'd  like an  official panel,
consisting of industry executives  and community  officials, who  would set  up general
guidelines for industry standards." 
 
  RIAA  chief  Gortikov  refused  to  comment  on  the continuing  negotiations. However,
RIAA  spokeswoman  Heimers,  who  criticized  the  center's  "strident  press
campaign," said that the association has "rejected" the idea of an advisory panel. 
 
  Many  record  company  chieftains,  including  Warner  Bros.  President   Lenny
Waroner,   CBS  Records   Chairman  Walter   Yetnikoff,  EMI   President  Jim   Mazza  and
Elektra  President Bob  Krasnow, as  well as  top executives  at PolyGram  and Atlantic
Records, refused to  comment on  the issue,  preferring to  let the  record association
speak for them. 
 
  However,  the  uproar  has  prompted  many  industry  leaders  to lambast  the center
for applying rigid standards to  song lyrics  that are  so ambiguous  that they  can be
interpreted in many ways. 
 
  "I can't believe they're serious -- I think this whole thing is ridiculous,"  said Jay
Boberg,  27-year-old  president  of I.R.S.  Records. "I  would fight  to the  death any
review board that would rate our  records. It's  a complete  intrusion of  artistic
expression  and constitutional  freedom of  speech. It  would be  a very  dark day  if we
were ever forced to go along with anything like that." 
 
  Boberg  insisted that  any ratings  system would  merely encourage  kids to  seek out
albums that carried a warning tag. "When  you put  ratings on  things, it  just arouses
kids  curiosity  and  makes  them  want to  hear them  all the  more. That's  what
happened with the movie ratings. I know  that when  I was  16, which  wasn't so  long ago,
if a movie was rated R, that just whetted my appetite to see what I was missing." 
 
  "The whole  nature of  rock has  always been  the double-entendre -- that's  what has
made  it  so  alluring  and  intriguing,"  said  A&M  President  Gil Friesen.  "What it
comes  down to  is that  we're a  democratic society  and the  freedom of  options that
comes with that is not something to be taken lightly." 
 
  Other  execs  feel  the  PMRC move  would set  a dangerous  precedent. "There  is too
much  glamorization  of drug  use and  sexual license,"  said Geffen  Records President
Eddie Rosenblatt. "But what's  the next  step --  are you  going to  regulate controversial
political  ideas  or  philosophical ones?  Rock music  doesn't make  these things
happen, it mirrors what you see in  society. A  rock song  never made  any kid  want to
go out and get laid." 
 
  Frank  Zappa  was  also  critical  of  the whole  record-rating campaign.  "The whole
thing  is  preposterous --  it  seems  like  the  kind of  campaign a  bored Washington . . . |